Your Pipeline Isn't Slowing Down by Accident. Fix It Now.
Leverage proven fractional marketing expertise to solve complex challenges. Discover how strategic diagnostics and tailored solutions drive growth.
Book a CallRebuilding a demand-gen engine from scratch, from 20 leads a month to 100+
As Senior Director of Marketing at a commercial fitness equipment company (sales, installation, repair, and maintenance), I took over marketing leadership in March 2025 across eight business verticals generating roughly 20 qualified leads a month with no consistent tracking. Over the next year I built a demand-capture program spanning email, 301 redirects, AI-assisted intake, and a web funnel — growing program-attributed leads 480% and sustaining 80–100 qualified leads a month.
Healthcare B2B — Trade Show Attribution
A healthcare B2B company was investing heavily in trade shows without a reliable way to prove return. Deals were often discussed verbally, by phone, or in hallway meetings, but prospective opportunities rarely made it into the sales pipeline unless they closed immediately — leaving no attribution path, no nurture process, and no credible way to connect event spend to revenue.
Designed and ran an invite-only client reception at the conference — badge-scanned for entry — specifically to capture and attribute every lead back into the CRM, with sales required to log resulting opportunities to qualify for next year's invite list.
Opened the door to three medical practice group RCM opportunities that later converted into outsourcing contracts. Those contracts were tracked against the event attribution tag and represented an estimated $750K–$4M+ in potential annual recurring revenue tied to multi-year outsourcing agreements.
Led marketing operations and communications for a national healthcare company through a period of acquisition and organizational change — keeping campaigns, brand messaging, and client communications steady while the business transformed underneath them.
- Ran marketing execution across digital campaigns, events, SEO, SEM, content, social, newsletters, webinars, and PR
- Launched newsletter and webinar programs that improved client engagement and brand visibility
- Improved CRM and funnel reporting to connect marketing activity clearly to pipeline results
- Partnered with leadership on thought leadership and brand updates through the acquisition
How I can help
Six ways I plug into a marketing team and move the pipeline.
Jami Jackson — Fractional Marketing Leadership
I'm a marketing leader with 15+ years of experience building integrated campaigns that connect brand visibility, demand generation, and sales pipeline. As Senior Director of Marketing at a commercial fitness equipment company (sales, installation, repair, and maintenance), I scaled email programs from 12,000 to 45,000 monthly sends and grew qualified leads 480% — from 20 to over 100 a month. I specialize in turning scattered marketing efforts into measurable systems: campaign strategy, CRM and reporting, content, and cross-functional alignment between marketing and sales.
LinkedIn →What working together looks like
Three phases, no lengthy onboarding.