Jami B2BJami JacksonMarketing Executive · Demand Gen & GTM
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Fractional CMO & Advisory · Remote · Dallas–Fort Worth
Marketing Executive · B2B Demand Generation & GTM

I build marketing engines that fill the pipeline, and prove it.

15+ years leading integrated campaigns, demand generation and go-to-market programs for B2B companies. Most recently grew qualified leads 480% across eight business verticals and scaled email 275%.

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Available for fractional CMO, marketing leadership and advisory engagements.

Jami Jackson
Jami Jackson15+ yrs · Bilingual English/Spanish
480%Growth in qualified leads, 20/mo to a 116/mo peak, sustaining 80–100/mo
23xEstimated return on an $85K trade show and client reception
99%Email deliverability, up from 95% while scaling sends 275%
$1.5MLargest marketing budget owned; event budgets up to $300K
What I lead

Strategy through execution, with the numbers to back it

I step into marketing organizations that need a plan, a pipeline and proof that both are working.

Demand Generation

Multi-channel programs that turn traffic, email, events and referrals into qualified, attributable pipeline.

Go-to-Market Strategy

Positioning, segmentation and launch plans across multiple business lines and buyer types.

Integrated Campaigns

Email, content, video, paid, SEO and social working from one calendar and one message.

Events & Field Marketing

Trade shows and client experiences built to capture, attribute and convert leads, not just collect badges.

Team & Agency Leadership

Leading in-house teams and managing agencies and vendors to budget, timeline and outcome.

Marketing Ops, CRM & Reporting

The infrastructure underneath: tracking, attribution, CRM workflows and dashboards leadership can trust.

Selected results

Three problems, three measurable fixes

B2B sales, installation & service company · 8 business lines

Rebuilt a demand-gen engine from 20 leads a month to 100+

Challenge
About 20 qualified leads a month across eight verticals, with no consistent tracking and heavy dependence on a single web form.
Action
Built a lead log across every channel, rebuilt the email program and engagement tracking, and launched a demand-capture funnel spanning email, landing pages, QR, phone and AI-assisted intake.
Result
Qualified leads up 480% to a 116/mo peak, sustaining 80–100 a month. Email sends scaled from 12,000 to 45,000 a month with deliverability up from 95% to 99%.
Healthcare B2B · Field marketing & attribution

Turned a trade show into $750K–$4M+ of trackable pipeline

Challenge
Heavy trade-show spend with no way to prove return. Conversations happened in hallways and rarely made it into the CRM.
Action
Designed an invite-only, badge-scanned client reception built to capture and attribute every lead, with sales required to log resulting opportunities.
Result
Three medical practice group opportunities converted to multi-year outsourcing contracts, tracked to the event and worth an estimated $750K–$4M+ in annual recurring revenue.
B2B company · Lifecycle email & brand voice

Cut severely past-due accounts 41% by rewriting the conversation

Challenge
A growing book of past-due accounts and reminder emails that read like threats, out of step with the brand and not working.
Action
Rewrote the messaging in the company's own warm, plain-spoken voice and built an 8-touch reminder series timed to credit-hold and collections milestones.
Result
Accounts 91+ days past due fell from 176 to 104. Dollars tied up in those accounts fell 67%, from roughly $957K to $312K.
Experience

15+ years, from systems to strategy

An unusual path that shows up in the work: a technology and operations foundation, a founder's instinct for revenue, and a decade of B2B marketing leadership.

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Senior Director of Marketing

B2B sales, installation & service company · 8 business lines · 3 yrs, current
  • Own marketing strategy, campaign execution and digital growth across all eight verticals
  • Grew qualified leads 480% and scaled email 275% while lifting deliverability to 99%
  • Built executive dashboards joining CRM and ERP data; direct agencies and offshore production teams

Founder & Fractional Marketing Lead

Jami B2B Consulting · 1+ yr, current
  • Fractional marketing leadership for B2B teams with stalled pipeline: diagnose, build, hand back a system the team can run
  • Campaign strategy, content calendars, email programs and CRM-connected reporting, fully remote

Director of Marketing

National healthcare revenue cycle management company · 2 yrs
  • Led marketing and communications through two acquisitions: digital, events, SEO/SEM, content, PR
  • Launched the newsletter and webinar programs that became recurring client-engagement channels
  • Turned an $85K trade show into $750K–$4M+ in attributed pipeline: a 23x return

Marketing Strategist & Consultant

B2B, healthcare and education clients · 4 yrs
  • Strategy, email, digital advertising, SEO and web content for clients across industries
  • Stood up and cleaned up HubSpot, Zoho, ActiveCampaign, Salesforce and Odoo

Founder & Marketing Director

Boutique fitness studio · 5 yrs
  • Built the brand from zero; grew recurring memberships 200%, from 75 to 225
  • Earned multiple Best of Plano awards

SVP, Technology & Business Systems

Commercial insurance & risk management firm · 11 yrs
  • Promoted through six roles to SVP; directed system conversions and enterprise reporting
  • Built the data pipelines connecting operations, finance and sales
How I lead

First 90 days, and every quarter after

No lengthy ramp-up. A clear read on the pipeline, early wins, then a system the team can run.

01 · DIAGNOSE

Find where leads leak

Audit the pipeline, channels, tracking and team to find exactly where demand is being lost.

02 · BUILD

Stand up what's missing

Campaigns, attribution and reporting that turn activity into pipeline leadership can see.

03 · SCALE

Double down and hand off

Invest in what works, diversify channels and leave the team a system that runs without me in the loop.

About

Marketing leader, systems thinker, puzzle solver

I'm at my best when a marketing function needs to be rebuilt or scaled: unclear pipeline, scattered channels, reporting nobody trusts. I find what's broken, fix it, and build the program that makes growth repeatable.

I've owned marketing budgets from $250K to $1.5M and event budgets from $10K to $300K, and I plan to the size of the team and spend I'm given.

DMICertified Digital Marketing Professional
AMACertified Digital Marketing
PMIContent Strategy & Campaign Development
BilingualEnglish & Spanish
Platforms
HubSpotSalesforceZohoDynamics 365OdooActiveCampaignGA4SEMrushPower BITableauLooker StudioMailchimpWordPressAstro + GitHubAdobe CCCanvaClaudeChatGPT

Hiring a marketing leader?

Recruiters and hiring managers: I'd welcome the conversation. Full-time or fractional, remote-first, based in Dallas–Fort Worth.

jami@jamib2b.com LinkedIn Request Resume Book 30 Minutes